Search engine optimization| SEO

Search Engine Optimization

These days, it isn’t enough to build a fantastic small business website and wait for customers to come running to your home page – you have to find them where they are and convince them to give you a try. What we are referring to is the art of search engine optimization, or SEO for short, and it’s probably something you’ve already given a fair amount of thought to. After all, studies show that roughly 85% of all web purchases begin at one of the major search engines like Google, Yahoo, and Bing, so it’s important that your company be visible in all of them.

Unfortunately, reaching one of the prime positions on the major search engines for your most important keywords isn’t always as quick or easy as a lot of Portland web design teams might make it sound. To make it to the top – and enjoy a constant flow of new leads and customers – takes the right mix of keywords, content, coding, and even inbound links to your small business website.

How can any one company, or at least one that doesn’t have its own online marketing department, hope to accomplish all that? That’s where Blue Rose Design PDX comes in. We have the knowledge and experience to know how the major search engines work, and can help you put together a site that search engine friendly from the start, and then add the right kind of photos, links, and other materials to get you noticed by Google and new customers alike. And best of all, we can help you do it without resorting to the kinds of “black hat” tactics that can get your site permanently banned from search engine listings.

Search engine optimization has gotten more competitive than ever, even in the smallest industries, but that just makes having the right kind of small business website more important than ever. SEO doesn’t have to be a hassle; it can also be an opportunity. Let us show you how to use the Internet’s most popular starting points to grow your company today.